Brook Street, West End, London


Designs include: façade redesign, change of use to first and second floors, the addition of a lift overrun to the rear and new plant on the roof. 

“The oldest retailer in the world”, the 250-year- old multi-national looked to relocate its UK flagship store. The project required a change of use and façade, planning application, the inclusion of well-known branded displays (including Ferragamo, Harrods and Cath Kidson) and internal design.

Paul Vick architects design increased the visibility of selected brands and objects and the delivery speed from back of house to front of house was increased considerably creating better client interest retention and greater front of house area than their Regent Street store.

‘Paul, I have really enjoyed working with you and your ideas for the floor plans and frontage design were impressive. I have also enjoyed our conversations. I appreciate your support and hope we will be able to ask you to assist…again.’
Hiro Watanabe. CEO